I asked Phil Geronimo, events coordinator extraordinaire at Op Cit Bookstore in the De Vargas Mall, Santa Fe.
He said: First of all, our store, and the Taos store are doing banging business. People want books and the bookstore experience. On the subject of poetry books I feel that virtual readings not the way to go. The energy of reading in front of an audience is lost. An idea may be to post a single poem with a link to purchasing the book. I just bought the new Kaminsky book just by reading the opening lines.
Food for thought! Any other ideas?